Email marketing is used even back in the days. It was one of the ways companies been able to communicate with their customers. The technology evolved, some say that it is dead. But the statistics say otherwise.
From 2017 up to the present day, the number of emails sent increased exponentially. It was forecast to have over 347 billion emails sent by 2022. These statistics show that email marketing is not yet dead.
What is Email Marketing?
From the word itself, you are promoting your company, your product, or services via email messages. It’s also one way to build a good relationship with your customers by avoiding composing a spammy looking email.
Most people don’t read emails as soon as they sense it’s too pushy in selling their products/services. That is why there are a few techniques that you can follow how to use this strategy effectively.
Determine Your Marketing Goals
Before starting an email campaign and send it to hundreds and thousands of people in your list. You have to have a clear vision of your goals. List down what you want to achieve for doing this campaign. From there, it will enable you to build a key performance indicator (KPI) that suits your objectives.
These are the common marketing goals that you can start with:
- To increase your sales conversions
- To boost your website traffic
- To increase your business revenue
Section Your Email List
Sending emails in bulk action is good because it will save more time. However, there’s a chance of them not taking your email seriously. Practicing email segmentation is a good start for your campaign.
According to Campaign Monitor, business owners who use this technique had a 760% increase in their revenue. There are several ways to do this, and here are a few examples.
- Categorize them by location or geography
- Section them depending on their interests or buying habits
- Grouping them by their concerns
Improve Your Online Presence
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